Pure-Ecommerce.com is excited to have found that if you pick this month’s Entrepreneur Magazine
that inside is a coupon for $50.00 worth of free advertising with Facebook Ads!
Head out to your local bookstore today! Also, Google has a $75.00 coupon for free ad words.
Tuesday, April 12, 2011
Friday, April 8, 2011
Electra Bicycle Enhances Business Process with Azox E-Commerce
Electra Bicycle, a leading bike manufacturer and distributor of cruiser bikes based in Vista, California, has been growing steadily since 1993 to become a successful global company that helps bring bikes to people and shops across the country. Read this case study to find out how Azox e-commerce solution was able to improve their sales order processing system by moving orders off the phone and onto their web store. Click here to read the whole story.
Are you attending Convergence 2011 in Atlanta? If so stop by booth 1006 and enter for a chance to win one of two bikes (pictured below) compliments of Electra Bicycle Company.
Are you attending Convergence 2011 in Atlanta? If so stop by booth 1006 and enter for a chance to win one of two bikes (pictured below) compliments of Electra Bicycle Company.
Wednesday, April 6, 2011
Wikipedia
How do Wikipedia’s processes for creating and modifying articles ever lead to high-quality results? In other words, since anyone can easily edit Wikipedia, how is it that good (and usually accurate) content emerges?
As the top-ranked science journal Nature compared the accuracy of science entries in Wikipedia and online version of Encyclopedia Britannica on the same set of 42 science articles in late 2005, the former had 162 errors while the latter had 123. This is quite interesting given the fact that Wikipedia content is generated by the public and free while the other is considered the hallmark for factual authority and very expensive.
There are several reasons behind the relatively accurate content in Wikipedia. First, most people who dedicate their time and effort to creating and/or editing have some knowledge in the subject they write about and more importantly, are interested in sharing knowledge with others. Second, people, by nature, feel good when they voluntarily share something with others. Third, each person's knowledge is limited but if people contribute, the content will get richer, more comprehensive, and more accurate. Finally, if people make mistakes or intentionally put incorrect or false information, all it takes to delete or revert to an older version with better content is less than a few seconds, just hitting a button. This concept has been leveraged in several commercial tools such as Confluence that helps thousands of organization work collaboratively and more productively.
As the top-ranked science journal Nature compared the accuracy of science entries in Wikipedia and online version of Encyclopedia Britannica on the same set of 42 science articles in late 2005, the former had 162 errors while the latter had 123. This is quite interesting given the fact that Wikipedia content is generated by the public and free while the other is considered the hallmark for factual authority and very expensive.
There are several reasons behind the relatively accurate content in Wikipedia. First, most people who dedicate their time and effort to creating and/or editing have some knowledge in the subject they write about and more importantly, are interested in sharing knowledge with others. Second, people, by nature, feel good when they voluntarily share something with others. Third, each person's knowledge is limited but if people contribute, the content will get richer, more comprehensive, and more accurate. Finally, if people make mistakes or intentionally put incorrect or false information, all it takes to delete or revert to an older version with better content is less than a few seconds, just hitting a button. This concept has been leveraged in several commercial tools such as Confluence that helps thousands of organization work collaboratively and more productively.
Another person got fired because of his Twitter comments
From CNN:
"The six-figure voice-over job with benefits opened up after Aflac fired comedian Gilbert Gottfried for his fowl, er foul, Twitter comments regarding the Japan earthquake. The comedian later apologized."
http://www.cnn.com/2011/LIVING/04/05/aflac.duck.casting.call/index.html?hpt=Sbin
"The six-figure voice-over job with benefits opened up after Aflac fired comedian Gilbert Gottfried for his fowl, er foul, Twitter comments regarding the Japan earthquake. The comedian later apologized."
http://www.cnn.com/2011/LIVING/04/05/aflac.duck.casting.call/index.html?hpt=Sbin
Ecommerce in situ, the affiliate scheme for modern retailers
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| <Insert predictable ecommerce image here> |
Amazon's innovative and widespread approach put the choice of advertising into the hands of the third party and coupled with aggressive marketing, moved the affiliate scheme to the forefront of most organisation's ecommerce marketing strategies.
While affiliate schemes remain successful, I can't help but feel that it is a Web 1.0 tactic that needs updating. The affiliate scheme pushes visitors to your website for you to convert into customers, why can't we convert them on their website?
The relationship between the customer and the retailer would remain throughout with the transaction being fulfilled and customer details stored by the retailer. This would be achieved by ecommerce in situ - placing your own ecommerce and registration widget on third party sites.
As retailers, if we are careful and selective with these third parties, ensuring that they have committed communities and a reputation that doesn't detract from the brand, then this is a concept that should work. If visitors have a trusting relationship with the third party, who is open about the in situ relationship, then we're half way to a conversion.
Saturday, April 2, 2011
Pure-Ecommerce.com is Introducing Our New Educational System
Pure-Ecommerce.com clients will now be able to log into our NEW online educational system and pull steps, recordings, pod casts, and updated learning material. This password protected library will allow you to work through the steps at your own pace. It will also feature new and updated learning materials.
Since our team at Pure-Ecommerce.com is constantly attending trainings, seminars, webinars, etc we will be able to write up reviews and share this information with you right through the system.
We are busy installing all of the classes and steps this week! We will update you via email with more information on how you can access this system right after Easter! We plan to launch the library April 26th.
As always thank you for your continued support of Pure-Ecommerce.com!
Since our team at Pure-Ecommerce.com is constantly attending trainings, seminars, webinars, etc we will be able to write up reviews and share this information with you right through the system.
We are busy installing all of the classes and steps this week! We will update you via email with more information on how you can access this system right after Easter! We plan to launch the library April 26th.
As always thank you for your continued support of Pure-Ecommerce.com!
What Have You Done Today To Improve Traffic To Your Site?
What Can I do TODAY to bring traffic in tommorow?
The basis of everything you do when you work on your website is to bring in traffic. Your purchased an internet business that is READY to go. Now you need to BRING in the traffic.
The first 6 months of running your internet business the primary focus should be SEO and MARKETING.
Don't get get caught up in little things that WONT bring you traffic of money. STAY focused...
What do you need to do to bring in traffic? If you don't no the answer to this question the A You haven't done seo, ppc and marketing consults with Pure-Ecommerce.com yet and you need to set those up or B You don't remember and you need to set up a review session!
We are here 24 hours a day 7 days a week and if you need a review, inspiration or a kick in the butt to get going-call us:)!
The basis of everything you do when you work on your website is to bring in traffic. Your purchased an internet business that is READY to go. Now you need to BRING in the traffic.
The first 6 months of running your internet business the primary focus should be SEO and MARKETING.
Don't get get caught up in little things that WONT bring you traffic of money. STAY focused...
What do you need to do to bring in traffic? If you don't no the answer to this question the A You haven't done seo, ppc and marketing consults with Pure-Ecommerce.com yet and you need to set those up or B You don't remember and you need to set up a review session!
We are here 24 hours a day 7 days a week and if you need a review, inspiration or a kick in the butt to get going-call us:)!
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