Wednesday, December 28, 2011

Website Business Opportunity For You will be launching our 5 year anniversay media campaign. We will be talking to many large media outlets about our five year success. We are already receiving requests for quotes from our clients.  If you're interested, this will offer you some national press exposure for your website business. If interested email Jen at

Tuesday, December 27, 2011

Pure-Ecommerce Introduces Facebook Seminar will have a Facebook seminar on January 10th. Registration will be cut off on January 8th.

Ready to sign up email to sign up today!

Friday, December 23, 2011

Happy Holidays from!

The staff at would like to wish you a Happy Holiday Season. We appreciate each and every one of our clients. We feel honored to be able to take part in your journey to becoming an entrepreneur.
Enjoy time with your family and the many blessings this time of the year can bring.
Look forward to making 2012 the best year to date!
Happy Holidays & Blessings,
From the Staff at

Thursday, December 22, 2011

Season's Greetings

Happy holidays from the team at Azox. We would like thank all of our partners and customers for your business in 2011 and wish you a terrific holiday season and a prosperous 2012. We look forward to exciting new announcements and updates in 2012, as our e-commerce solution, eSource, will be updated early next year.

Once again the entire Azox team thanks you and wishes you, your family and friends a happy holidays and joyous New Year. We truly appreciate working with you and we wish you the best this holiday.


Your Friends at Azox

Wednesday, December 21, 2011

Savoir Fare's E-Commerce Site is Up

Azox is pleased to have launched Savoir Fare's shopping website for Clarke Distribution Corporation. This website provides a dynamic interface to Microsoft Dynamics GP and allows pricing and description changes to be placed in Dynamics GP while being updated instantly on the website. This allows for a complete integrated solution with reduced data management and greater visibility across different business channels.

Check out all the best tools for your kitchen at Whether it's cutlery, glassware, bakeware or cookware you can find the products that can help create legendary fine dining experience for your home at Savoir Fare. While you're there read some of their special recipes for chilli, pumpkin soup, chocolate heathbar cookies, cajun shrimp and more.

Top Features
  • Recipes Page - Find some great recipe ideas and buy associated kitchen tools that can help create those recipe ideas.
  • Gift Ideas Page - Get some great gift ideas for that special occasion.

Thursday, December 15, 2011

O'Keeffe's New Consumer Site is Live!

We are glad to have recently launched O'Keeffe's B2C website. O'Keeffe's is a leading skin therapy company and offers a unique formula of moisturizing ingredients that are guaranteed to improve dry and cracked skin.

O'Keeffe's natural creams offer guaranteed relief for hands and feet. Best of all their creams are odorless, oil-free, non-greasy and hypoallergenic.Check their brand new shopping site out here.

Top Features
  • Shopping Meter - See how close you are to qualifying for free shipping, with a meter that changes dynamically.
  • Robust Branding - Web store branding that compliments the look and feel of the rest of the site.

* Visit the site to receive free shipping on orders over $20.

Wednesday, December 14, 2011

Free White Paper: The Case for Offering Integrated Online Bill Payment Services to Customers

More and more people are comfortable with and willing to pay their bills online. Learn how offering online invoice payment to your customers can help increase your cash flow and lower the cost of bill reconciliation for you and the customer by filling out the form on this page.

Monday, December 12, 2011

Holiday Special For Pure-Ecommerce Clients Only

SPECIAL Pricing on NEW Services for Current Clients Only:

Package 1:
  • Upgraded Facebook Page $160.00
  • Custom You Tube Designed Page $30.00
  • Mobile Browsing Website Page $75.00
Total Price $265.00 Special Pricing $225.00 SAVINGS: $40.00 

Package 2:
  • Upgraded Facebook Page $160.00
  • Custom You Tube Designed Page $30.00
  • Mobile Browsing Website Page $75.00
  • Upgraded Shopping Cart $150.00
Total Price $415.00 Special Pricing $315.00 SAVINGS $100.00 

SPECIAL Pricing Packages are valid until December 24, 2011.

Contact us today at to place your order!

Friday, December 9, 2011

NEW Facebook Webinar at

Our in-house Facebook expert Jen Rosa will be holding our next monthly Facebook Seminar. She will be going over:

1) How to use your Facebook business page
2) How to increase likes
3) The benefits of a basic page, a business page, and a upgraded short stack Facebook page
This upcoming webinar is only open to Pure-Ecommerce clients who haven't previously attended a Facebook seminar.

Email us directly to sign up at

Thursday, December 8, 2011

Few Messages From

1)Have you backed up your site lately! Now is the time! Be sure to back up your site to your hard drive-TODAY.
2) Be sure to be working on your business goals for 2012. Need help? Email us for a consult.
3) Watch for information on guest speaker Maggie Rich who will be holding a webinar on Building a Coherent Brand. Dates and Times will be released next week.
Happy Productive Thursday!

Tuesday, December 6, 2011

Consumer trends for 2012

Every year, releases its list of 12 crucial consumer trends for the forthcoming year. These are creative and innovative ideas for brands to market and engage with its consumers.

The top 12 for 2012 are:

1. Red carpet
2. DIY health
3. Dealer-chic
4. Eco-cycology
5. Cash-less
6. Bottom of the urban pyramid
7. Idle sourcing
8. Flawsome
9. Screen culture
10. Recommerce
11. Emerging maturialism
12. Point & know

Clearly you'll have to read the article to understand what they all mean in more detail and they won't all be relevant to online marketers. However they can be adapted or used as a basis for some innovative campaigns.

Wednesday, November 30, 2011

Black Friday, Cyber Monday Online Sales Up!

The holiday shopping season is officially upon us, and did it ever start with a bang this year. comScore reported that e-commerce spending jumped 26 percent on Black Friday, the day after Thanksgiving, compared with last year's Black Friday. Online retailers offered deep discounts and promotions to rake in $816 million for one day, up from $648 million last year. More than 50 million Americans reportedly visited online retail sites on Black Friday, up 25 percent from a year ago according to comScore.

Not only were Black Friday sales up, but Cyber Monday sales were up significantly over last year at 33 percent higher. More and more shoppers are turning towards online stores, due to convenience and ability to compare numerous sites effortlessly to find the cheapest price.

Enjoy some comic relief with our video that pokes fun at Black Friday and its pitfalls like long lines, angry people and getting up early. See why it's a good idea for retailers to offer their customers an online shopping alternative to avoid the mess of shopping on Black Friday and simultaneously expand their sales channels and reach more customers. View our Black Friday video by clicking the image below.

Tuesday, November 29, 2011

New Addition to the Elearning Library at

We just added a new document titled - "7 Marketing Tips to Market Your Products".
This great information is located in Step 7 of the Elearning Library.
Be sure to read through these important marketing tips and apply to your website!

Monday, November 28, 2011's Cyber Monday turns to into a Black Monday

Today is known as Cyber Monday, the first Monday after Thanksgiving, and a day in which e-tailors offer discounts and promotions to persuade people to shop online. had lined up a day of £1 deals, which included laptops, however with the site going down for several hours, their day didn't turn out quite as they had hoped.

The Register sums up their lack of planning, with a failure to manage their load in advance of the promotion:

Ebuyer failed to shore up its web systems ahead of the customer rush and the site was offline for several hours even before the offers officially opened at 11am today.

One mistake many marketing teams make is not to inform developers, or the web team about forthcoming campaigns that may (they hope) increase traffic to the site in peaks over a short period of time. I know because I've been there myself.

It's difficult to believe that a site as large and experienced as ebuyer would have these problems. However a quick look around the (now online) site suggests that load management isn't the only schoolboy error with their site.

I took a look at their Christmas promotions page, which details the campaign as follows:

The out-of-date copy suggests lack of attention to detail, but this isn't my primary bugbear. The following is a screenshot from the home page of this promotion. 

I was interested in what the Most Wanted section of the site included, so I clicked it and got to this page:

It's exactly the same. I thought I was waiting for the page to load, given their earlier problems, but no, it was the same page but the content that had changed was below the fold. A few scrolls down the page and I get to the Most Wanted content. It's just a really poorly thought through design. 

One might say that today became something of a Black Monday for ebuyer... 

Tuesday, November 22, 2011

New Video in the Elearning Library

Be sure to check out the new Word Press Video in the Elearning Library! It will walk you through how to use and show you the features of the Word Press Blog.
Happy Thanksgiving!

Monday, November 21, 2011

NEWS from Pure-Ecommerce

Black Friday and Cyber Monday are just around the corner. Be sure to read through the Cyber Monday tips in the Elearning Library. Also, this would be a great week to start your  PPC ads. If you need your ads reviewed please email us today with your log in.

Also, with Cyber Monday fast approaching this would be a good week to prepare and send a newsletter letting customs know of special offerings for MONDAY. Resend the newsletter again on Sunday evening!

Make sure you have run test orders on your part and via paypal and everthing is in good working order.

We will be closed Wednesday through Friday for Thanksgiving but will be checking emails for any sort of urgent issues. Also feel free to contact us directly at 919-649-3147.

Photos from GPUG Summit 2011

We had a great time seeing you at the GPUG event at Caesar's Palace. We are glad to have seen so many great partners and customers attend the GPUG Summit this past week. Click below to view our photo album from the event.

Thursday, November 17, 2011

Pure-Ecommerce is offering DISCOUNTED photo load services up to November 24th!

This is a great time to add great new products to your site for the  holiday shopping season and to take your site into the New Year! Pure-Ecommerce is offering you DISCOUNTED photo load services.

Take advantage of these lower prices - HURRY offer ends November 24th!
  • 300 products $300.00
  • 500 products $385.00
Book NOW-Only spots open for 5 clients.

Sunday, November 13, 2011 has an Important Announcement

1) We have added a NEW part 2/3 SEO to the Elearning library..It's VERY imformative. Please check it out!
2) Don't forget to watch the video on adding and using Google plus to your site, as well as, the newsletter marketing video.
3) This week we will be introducing a video on how to use the Word Press Blog.
DON'T FORGET: Cyber Monday is around the corner...Be ready! This would be an EXCELLENT weekend to budget for some PPC ads!

Wednesday, November 9, 2011 Introduces Two New Videos

Pure-Ecommerce is excited to share with you these very informatitve videos to enhance your ecommerce business! The two videos are located in Step 7 of the ELearning Library. They are titled "Newsletter Video" and "Google Plus". Happy learning!

Friday, November 4, 2011

Visit Azox at GPUG Summit 2011 in Las Vegas

Azox will be at GPUG Summit 2011 in Caesars Palace in Vegas from November 7 – 11. Visit us at Rock-N-Rave Booth #516, where members of our team will be exhibiting. Giuseppe Ianni of Azox is also scheduled to deliver a session on best practices for payment processing online and within Dynamics GP. Join his hosted session on Thursday, November 11th at 8:00 a.m. in Room Forum 13 and learn:
  • How to apply payments to SOP orders/invoices in Dynamics GP
  • How PCI compliance standards affect merchants and those accepting payments online
  • How to accept payment transactions across multiple sales channels, call centers and e-commerce stores
  • Importance of using PA-DSS payment processing solutions and tokenization
If you are attending Summit 2011 we are offering a special promotion for attendees. Azox software will be 20% off until December 16, 2011 for GPUG 2011 attendees.

Also, don't forget that Rock-N-Rave will be throwing a party on November 9th at 7:00 p.m. There will be a DJ, Karaoke, Elvis, Showgirls and a magician. Stop by the Rock-N-Rave Booth #516 and pick up your party invite.

Wednesday, November 2, 2011

Exciting News From Your Calendars!

Be sure to mark your calendars for the following important DATES. will be releasing a series of videos and tutorials into our Elearning Library! The first two videos in the series will be released November 8th and the second on November 11th - Mark your calendar!

Be sure to mark these dates and log into the Elearning library on these days to review the videos. These videos are for clients only. Lucky You!

Monday November 8th

The release of our first two Pure-Ecommerce videos which will focus on:

1) How To Use Google Plus to Benefit Your Business

This video will introduce the basics on how to use, set up and benefit from Google Plus.

2) How To Maximize Your Success with Newsletter Marketing
This video will go over how to write effective newsletters and some basic facts and information on newsletter marketing.

Monday, November 11th

Word Press Blog Tutorial Video: How to Use, Navigate, and Benefit from Your Word Press Blog.
  • What to blog about
  • How to navigate the dashboard
  • How to get the most our of tagging, your categories, and SEO

Tuesday, November 1, 2011

Subscribe to Pure-Ecommerce You Tube Channel TODAY!

Be SURE to subscribe to the Pure-Ecommerce new You Tube Channel! We will be presenting tips and lessons on running your ecommerce business.

IMPORTANT: Subscribe to You Tube!

With the recent Panda updates from Google I highly recommend everyone open up a You Tube Channel and do some video marketing for their site.
For more information or questions please email me back at
In the mean time PLEASE subscribe to our CLIENT Pure-Ecommerce you Tube Channel Below.

Azox Launches New Mobile Store for PRO Sports Club

With mobile sales increasing, and expected to reach $119 billion in 2015, more companies are looking toward mobile as the next big sales channel. Azox is pleased to have launched a new mobile optimized e-commerce site for PRO Sports Club’s 20/20 LifeStyles weight management program. PRO Sports Clubs 20/20 BeWell mobile store allows registered users to purchase health oriented products that help them live healthier lives in accordance with their weight loss programs. The branding of the site is completely revamped and browsing is made simpler, with easier navigation that is more intuitive for mobile users. The mobile site offers the same integrated functionality to Microsoft Dynamics GP as a standard website, even allowing coupon codes to be applied at checkout. Whether someone is browsing on an iPhone, iPad, Android device, Blackberry or a Windows Phone, the mobile site will display in a way that makes shopping more friendly for mobile users.

Sunday, October 30, 2011 is Hiring

We are looking for a project manager.

-Must be able to work daytime hours of 15-20 hours per week.
-Must have Laptop and Cell Phone
-Must be able to multi task and work efficiently and fast
-Must have a vested interest in earning money

Job has potential to earn $1800.00- $2400.00 a month working part time.

Contact me directly at

Google's half-hearted attempt at selling eBooks

After much fanfare and many delays, Google finally opened its eBookstore in the UK earlier this month. When it was announced way back in 2009 that Google Editions was to be launched, many were expecting an Amazon killer; however in that time the Kindle has come and conquered and even the iBookstore has opened. So now that its been renamed and launched, what exactly does the eBookstore offer?

Well, nothing out of the ordinary really. It comes across as almost being half-hearted; something that's very difficult to level at Google normally.

The site itself is a very Google looking, clean and simple ecommerce store. There are some nice features, but nothing that would justify such a delay. This may suggest that it wasn't the store that held Google back but negotiations with publishers.

Let's take a closer look at how Google has gone about the business of selling eBooks.

The homepage is unmistakably Google. It carries the company's clean, unfussy and accessible approach to the web and this theme continues throughout the site. Above the fold is dominated by a central banner that advertises featured eBooks as well as the different ways that you can consume Google's eBooks.

The site is split into two main columns, the largest of which advertises new and notable eBooks in JavaScript carousels. The left hand column is the primary navigation with your personalised account block, a list of top-selling titles and then the primary list of eBook categories.

It's all pretty unremarkable really.

Google practically owns the web and so launching any new product, app or site will be a relatively painless affair for them. However Google Wave and Buzz are fresh enough in the memory to prove that this isn't enough to guarantee success. With Amazon dominating the eBook market I had expected Google's approach to its eBookstore be more, well, considered.

With many of Amazon's Kindle editions being cheaper, why should you buy from the eBookstore? There is no value proposition on the homepage or product pages and ultimately nothing to entice me away from Amazon. Compare this to Kobo, which is taking a more aggressive approach to its positioning. On its homepage you're greeted with:

Over 1 million FREE eBooks available. Search for your FREE read today!

Immediately there is at least one reason to choose Kobo over Google or Amazon.

This almost hubristic approach from Google is one reason why Wave and Buzz failed to take off. The only remarkable thing about these initiatives was just how unremarkable they were.

When Google+ launched, it was faced with staring down the behemoth that is Facebook and the company's approach changed accordingly. Circles and Hangouts were truly innovative and before Facebook retaliated, it gave users a genuine reason to sign up. It's a shame this attitude wasn't extended to its eBookstore.

The eBook pages continue this underwhelming theme, although there are some nice features. The layout is similar to Amazon's but includes much more information above the fold.

At Packt, we continually survey customers and website visitors to understand what it is they want from our product pages and what it is that convinces them to buy from us. The number one feature that users want is actually quite simple and obvious: a detailed product description. Google is obviously asking the same questions as this description sits right at the top of the page:

Compare this to Amazon's approach, which treats customers almost as if they've made the decision to purchase before reaching the product page:

The second most popular factor that our customers highlight as convincing them to buy is customer reviews and again, Google has made this a key feature of its page. These appear above the fold and are clearly an important factor in its conversion strategy. 

Interestingly, Google has positioned the +1 button underneath the star rating at the top of the page. This acts not only as Google's own rating system for users but perhaps reinforces its importance as a key element in search ranking. Note that there are no links or widgets for Twitter or Facebook anywhere on this page; how significant is that?

What I found frustrating about Google's product pages is the lack of navigation away from it. This tactic is often taken to focus conversion from that page, however I see this as a bit of an oversight. Amazon, and most ecommerce websites, enable users to view other categories from its product pages. Not Google though. While a related titles carousel enables users to view similar eBooks, the only links to a category are right at the bottom of the page; and that takes you to the categories the book is listed under, not a full listing. Google seems to have prioritised navigation among its other apps and websites over categories in its store. 

Let's take a look at some of the positives.

When users hover over an eBook in a carousel or category, a pop-up appears detailing all the important things customers look for when deciding whether or not to buy. Buy now buttons enable users to add to cart without visiting the product page.

One thing that Google could introduce to improve this, and their average order value, is to enable users to continue shopping in the store when the buy button has been clicked. Instead, the default behaviour is to take you straight to the cart. While this is standard on product pages, buying from a category page should give users an option. 

The absence of being able to buy from category pages or search results has long been one of my criticisms of Amazon's website, actually, perhaps my only criticism. I would expect to see this feature being added by Amazon before Christmas 2011 comes around. 

At the bottom of product pages is bibliographic information, which includes the aforementioned category links. To the right of this is a QR code and perhaps the first time I've seen this used on an ecommerce product page. I spent some time thinking through why Google would add this, especially when two thirds of consumers don't know what a QR code is

Scanning this takes you to exactly the same page and this actually makes some sense. Google is selling eBooks, which are primarily read on mobile devices. Providing users with the opportunity to scan from their PC or laptop onto their mobile device, enabling them to download direct, is well thought out. 

Despite these features, on this evidence, I'm not convinced that the eBookstore will compete with Amazon any time soon. There are simply not enough reasons for consumers to switch right now. 

With Amazon stocking more eBooks and having locked Kindle users into buying direct, I can't see Google competing. This is why I'm surprised that Google isn't pushing its eBookstore more to Android users. Here they have a captive and locked-in audience and the ability to establish a market share more quickly. Maybe this is part two of its strategy and if that's the case, it needs to be rolled out sooner rather than later. 

Friday, October 21, 2011

SEO Group Being Formed is forming SEO groups... We will pair up clients in different industry's into groups of 4 or 5...You can then work together to promote each other on facebook, twitter, blog comments and online reviews.
Please email me at is your interested in signing up!

Monday, October 17, 2011 Teaches You - How To Blog

Be sure to check out the Elearning Library today! We will be adding a document on How To Blog!

Please read through and if you have any questions or need more help with blogging be sure to email us to set up a consult.

Remember blogging is essential to the running of your website business! Blogging is not hard, don't over think it and have fun with your blogs!

Now go Rule Your Life and Run Your Business:)

Happy Monday!

Thursday, October 13, 2011

Oaktree Increases Revenue by 40% within Six Months with E-Commerce Solutions from Azox

Oaktree Products, Inc., a leading multi-line distributor of audiology and hearing aid supplies, accessories and equipment offers more than 4,200 different products. They needed a way to implement an online solution that enabled online ordering, streamlined checkout and order tracking, easy content management and a solution that could integrate to their ERP accounting system.

Read the full case study here and learn how Azox e-commerce solution was able to increase Oaktree's revenue by 40%, improve client feedback and reduce labor from manually entering orders from the website into their ERP system.

Still Time to Sign Up for Today's Facebook Call.... is so excited to offer this 30 minute conference call on how to use Facebook to better your business.
There is still time to sign up for today's Facebook call. It will take place at 3:00 pm est.
Email to sign up.

Monday, October 10, 2011 up for Webinar

12 Tips to Build Engaging Social Shopping Experiences

Sign-up today!

Happy Monday from !

Remember there is still time to sign up for our Facebook conference call.  We will be sending out sign in details on Wednesday!
Also, we are updating/redoing our SEO step (step 5 this week) be sure to check in later this week to read the updated step.
We will be adding a new learning tutorial on Social Bookmarking...Be sure to check in and read through!

Friday, October 7, 2011

Easily Refine Product Results on Your E-Commerce Site With Filters

Azox filters module enhances an e-commerce website by allowing users to refine their product browsing results based on certain attributes and values of a product.

Customers can refine their results by selecting criteria that fits their product needs. Whether they want to search for products that fit a certain price range, brand, type, size or style. Results based on their selections are updated and instantly shown on the webpage.

Setup has also been made easier through on online management system that allows users to assign attributes and attribute values to individual items.

Download the Filters Data Sheet & learn more.

Happy Friday from"T FORGET......

Don't forget to...
  • Change your password
  • Backup your site to your hard drive
Have a Happy and Healthy Beautiful Fall Weekend!

Wednesday, October 5, 2011

Are You Making Your Internet Business Interesting For Customers?

Be sure to work hard to add 10-20 new products to your site monthly. Google loves fresh content and your customers love new products. Keep your site exciting and interesting!
When you do load new products be sure to:
  • Write a blog about the product with a link
  • Tweet about the products
  • Have those products on your front page in the featured section
Interact with your customers on a daily basis. Change out your front page content frequently..If not daily... Obviously, if you have 300 words on your front page possibly having the first paragraph be the one that you change out each day would be beneficial. You can also change out your FEATURED products daily! 
With the holiday's coming out don't forget to feature and set up your holiday boutique!

Monday, October 3, 2011 Announces a Facebook Seminar-Sign Up Today!

Pure-Ecommerce is going to be offering a dial in conference call where we will be going over the following:
  • How to use Facebook to Market your Business
  • How to use Facebook for SEO Purposes
The call will be done on October 13th at 3:00 pm est.


Monday, September 26, 2011 is offering a Facebook tutorial/seminar to Clients

Good afternoon clients!

We be offering a facebook seminar on October 13th, 2011. Jennifer Rosa and I will be on the phone going over how to:

  • Use Facebook for marketing purposes
  • Use Facebook for search engine optimization reasons
If your interested in attending please contact me at to sign up!

In the mean time we are now offering Custom Facebook Business pages which I highly recommend. Facebook is NOW indexing your business page so your content is excellent for SEO. View the custom pages here -

Friday, September 23, 2011

Important Tips on Your Policy Pages

Happy Friday!

It's very important that you make sure your policy's are in place on your site. issues you the policy's, but you need to modify those polices to fit the needs of your website business.

1) Make sure your shipping and return policy is UP and CLEAR to customers.

2) Make sure you have a security policy that fits the needs of your particular business.

3) And as always make sure you're backing up your site to your hard drive if you have made any major changes to your site.

Tuesday, September 20, 2011

Roland DG Australia's New B2B Portal is Live!

Recently Azox launched Roland DG Australia's new business-to-business online store. This site is fully integrated with Microsoft Dynamics GP and allows for instant customer account creation in Dynamics GP at checkout.

Roland DG, is a leading supplier of solutions to the Graphic Arts, Design and Technology industries.

Top Features
  • Express Lane - Easily find and validate items instantly by item number and quantity.
  • User Specific Catalog - Link special pricing in Dynamics GP with pricing on the website.
  • Check Order History - View account history and invoices. Search by PO#, Document Date, Document Number and Item Number.

Monday, September 19, 2011 says "Back Up Your Site Weekly!"

We encourage you to backup your website on a weekly basis. This is especially important when you are adding new products or updating your content. It is simple, easy and always best to be safe - be sure to back up your site to your computer's hard drive! Security is key when running a website business. Just remember it only takes 5 minutes and it is always best to be safe than sorry!

Friday, September 16, 2011

Cariloha Consumer Shopping Website is Live!

We are glad to have recently delivered a number of new websites to customers not just in the U.S., but also across the globe in countries like Australia.

Just last week Azox launched Cariloha’s new consumer facing ecommerce website. This site is fully integrated with Microsoft Dynamics GP and allows for instant customer account creation in Dynamics GP at checkout.

Cariloha, is a retailer that provides eco-friendly island-inspired apparel for both men and women. Check the website out here.

Top Features
  • One Page Checkout - Allow customers to checkout easier and not abandon their carts
  • Guest Checkout - Have shoppers checkout without the need to register for an account
  • Social Commerce - Share your products across your shoppers social media networks.

Tuesday, September 13, 2011

Will Google block websites that host copyrighted material?

The FT is reporting that Google will being approached by the British Government and urged to block websites from its search results that host copyrighted material for free download.

The attention will focus on advertisers and credit card companies to take, what the Government call "reasonable steps" to make life more difficult for websites that flout copyright.

We intend to take measures to make it more and more difficult to access sites that deliberately facilitate infringement, misleading consumers and depriving creators of a fair reward for their creativity.

This is welcomed news for publishers, especially with the continued rise in eBook sales. But will it do any good?

For Packt, the majority, and if not all, of the websites that illegally host copies of our eBooks for free download, are based outside of the UK. So will the Government put pressure on Google to roll this out across all of its search engines and sites that profit from AdWords across all territories?

I hope that this announcement will act as the start of a movement towards an agreement with hosting companies and search engines that should apply to all domains, regardless of where they're hosted and what countries they serve.

Full article here.

Monday, September 12, 2011 Clients-What's New in the Elearning Library

Be sure to check out the tutorial info on how to work your Squidoo Lens. We have inserted the document into the step 5 portion of the library. Be sure to check it out.We also attached some information on social bookmarking!

Sunday, September 11, 2011

Ikea announces the death of paper books

I'm really going all out on these sensationalist headlines lately. This is actually in response to a TechCrunch article, which suggests that Ikea's BILLY bookshelf is:

...becoming deeper and more of a curio cabinet. Why? Because Ikea is noticing that customers no longer buy them for books.

I think I've been out-sensationalised by TechCrunch with that suggestion, although to some extent they do have a point. The data suggests that Amazon is selling more eBooks than print and so Ikea is just rolling with the times. However what 'curio' items would people keep on these thin bookshelves instead? Not CDs, clearly...

So is this just an elaborate publicity stunt designed to generate mass protest among disgruntled shoppers who want their full-size, put-it-together-yourself bookshelves back? Will Ikea announce, to much fan-fare, that due to overwhelming feedback they are to reintroduce the original sized bookshelf because there are so many customers that require shelving for their ever-growing collections of books, and in fact this demonstrates that the print book isn't dying at all?

Probably not, but it's a nice thought.  

Economist article on the digital revolution in publishing

The Economist has published a short but balanced article on how digital editions are affecting the publishing industry. Whereas many thought pieces suggest that Amazon's grip on the eBook market presents authors with the opportunity to bypass publishers, The Economist identifies the role publishing companies play in bringing books to market.

Yet there are still two important jobs for publishers. They act as the venture capitalists of the words business, advancing money to authors of worthwhile books that might not be written otherwise. And they are editors, picking good books and improving them. So it would be good, not just for their shareholders but also for intellectual life, if they survived.

This backs up my thoughts on the modernisation of publishing, with the article going on to outline that, despite this, publishers need to modernise to stay relevant:

They also need to become more efficient. Digital books can be distributed globally, but publishers persist in dividing the world into territories with separate editorial staffs. In the digital age it is daft to take months or even years to get a book to market. And if they are to distinguish their wares from self-published dross, they must get better at choosing books, honing ideas and polishing copy. If publishers are to hold readers’ attention they must tell a better story—and edit out all the spelling mistakes as well.

I agree that agility in publishing is a problem and this is something that we have addressed at Packt. Our Read as we Write (RAW) program enables customers to buy a book up-front as it's being written. When the author finishes a chapter it gets added to the eBook and customers can download and read straight away. It's not fully edited or proofed but that's part of the appeal in many ways because these early adopted customers then contribute to the book's development with errata and suggestions. It's not quite community publishing, but it's close.

You can read the full article here: As a side note, I was surprised that The Economist hasn't used keyword rich URLs for its articles. Surely that's rule one in site design these days?

Friday, September 9, 2011

Azox is a Gold Sponsor at 2011 GPUG Summit

Azox is pleased to be a Gold Sponsor at the 2011 Dynamics GP User Group (GPUG) Summit on November 8-11 at Caesars Palace in Las Vegas.

Summit, now in its fourth year, is the largest independent user conference dedicated exclusively to Dynamics GP. It features over 100 breakout sessions in which GP Users and subject matter experts share how-to’s and real-world GP experiences, along with structured networking opportunities to connect Users with others in the community who can help address their specific GP challenges. Summit also offers up opportunities to connect directly with top Microsoft Dynamics GP leaders, and the Expo Hall allows attendees to shop for new add-ons and solutions from GP Partners and ISVs.

To learn more about GPUG Summit 2011 please visit

Friday, September 2, 2011

Need Product Loaded to Your WebSite Business?

For Pure-Ecommerce clients only we are loading 500 products for $400.00. That is a savings of $350.00. We are offering this for the next 7 days. Email us at if you want to take part.

Thursday, September 1, 2011

Preparing Your Internet Business for the Holidays

Remember the holiday shopping season begins soon. Email Pure-Ecommerce to set up your holiday consult!

Also, don't forget to back up your site to your hard drive! If you need help or the tutorial please email us and we will send to you the link!

Friday, August 26, 2011 Announced it's First Kilian's Kid's Winner

We were so honored and excited to choose our first KiliansKid's bid winner. This person won complete, ready to go ecommerce business with full consulting. All of the money went directly to the foundation. This week we were able to donate our first lap top computer to a 14 year old girl who will be in the hospital for the next 5 months receiving a bone marrow transplant. The lap top will allow her to skype with her friends. We also donated a DSI to a 9 year old boy fighting cancer. It was such an HONOR to be able to give back and take part in these 2 children's lives.

To be able to get to a point in my business where I can now give back is an amazing blessing and something I wish for all of you.

Have a great weekend...

Wednesday, August 24, 2011

New Features Coming to Azox E-Commerce Product

Azox will soon be releasing new features for its e-commerce product that will help provide users with greater enhancements built on a Microsoft .NET 4.0 framework. These enhancements will improve everythings from site management to product search, allowing users to find what they are looking for quicker and easier. Here are just a few of the enhancements that will be available with Azox future e-commerce platform release.

Attributes/values can be linked together and allow for improved search results for particular items like vehicle parts. For example, say a customer is searching for car parts. Typically they will ahve a particular vehicle with a specific make/model/year and only want parts that fall under their search parameters. With Azox improved catalog engine customers can now search through items by their make/model/year and only want parts that fall under their search parameters. With Azox improved catalog engine customers can now search through items by their make/model/year and select certain search specifications right away, seeing only items that fit the attributes that they specified.

Another key feature includes filters that let you narrow down by certain attribute types. A common example of this can be found on a wine site where you may have several different types of wine, price, size and varietal. Shoppers can now select which filters they would like to search through. Say they want a 750 ml bottle of red wine, priced between $21 - $40.99, the products that fit those exact descriptions will appear right on the page ready to order. Just like the image below taken from our demo ecommerce site.

Other notable improvements include the ability to sort your search results by categories such as bestselling, best match, price and alphabetically by brand. Additionally, a swatch feature allows shoppers to customize products by selecting swatches and changing the appearance of a product before purchasing it.

Stay tuned for more updates on this new release and future enhancements by reading our blog and visiting our website.

NEW in the ELearning LIbrary...

This week in the Elearning Library we have added 2 new documents. Be sure to check these documents out!

1) Learn how to set up and work your squidoo lens. You will find this in step 5

2) Learn your Internet Terminology. This is a complete run down of common internet terminology. You will find this in step 1.

Monday, August 22, 2011

Urgent-Check Your Domain Name

1) Log into your hosting account and make SURE you see your domain name in there

2) I would HIGHLY encourage you to purchase or renew your domain name for a 3 year period. Google will look more favorable upon the LENGTH you own your domain name.

Friday, August 19, 2011

Merge Your Social Media and Newsletter

Merge social media and email powers with @HubSpot's eBook, “Definitive Guide to Integrating Social Media and Email.”

Thursday, August 18, 2011

VERY IMPORTANT! Are you logging into the Elearning Library

Pure-Ecommerce is Back at Work....

As many of you know Jen had surgery this past week. Her surgery was success, she is recovering at home but is, of course working. ( because Jen never stops working) lol

We appreciate your patience as we get back to normal. If your ready for a consult please don't hesitate to email us to get your next consulting step set up.

Remember that August is a slow time for retail sales so this is a great time to be focusing on your seo efforts in preparation for the holiday shopping season.

Saturday, August 13, 2011 Reminder About The Holidays

The holiday season begins NOW..Be sure to be adding product, talking with your vendors about possible new products that might be coming out and improving your seo.

We will be adding a document to the Elearning Library called Getting Ready for Holiday Sales!

Thursday, August 11, 2011

E-Commerce Spending Up Despite Economy

Despite the sluggish economy it seems more people are continuing the trend of buying online. comScore recently reported that U.S. online spending hit $37.5 billion in the second quarter of this year, up 14% from one year ago. Read the full report here. comScore chairman Gian Fulgoni said, "It's clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online". What's more impressive is this growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.

Convenience and competitive prices are believed to be two of the key reasons driving this surge in e-commerce spending. At Azox we know how important an online selling environment can be for a company, and we have helped contribute to this upward movement in online spending by helping leading companies across retail, distribution, and non-profit industries sell more online and streamline their business with their back-office financial systems. Don't get left behind the rapid rise in e-commerce, expand your sales channel online and grow your business with integrated e-commerce.

Pure-Ecommerce Hs New Look and New Ecommerce Businesses for sale

Be sure to check out Our over the top fantastic designer has created an excellent user friendly look for Also, be sure to log on and view our interview with local TV show My Carolina Today.

Visit Today!

Need More Product Loaded

Time to Prepare for the Holiday Season! is offering a discount on pictures loaded for clients. Email us the amount of pictures you need loaded and we will guote up with a discounted quote.

100 Pictures $150.00 Discounted Pirce 100
400 Pictures $425.00 Discounted $350.00
800 Products Loadedv$1200.00 Discounted Price $700

We are only accepting a few clients to take advantage of this competitive pricing so email TODAY! Important Reminder

Just a friendly reminder that Jennifer and Jeff are out today through Friday due to Jen's surgery! Noel, Amber and Brittany will be handling emails. Thank you for your patience during this time!

Tuesday, August 9, 2011

Jennifer Varner on TV!

Jennifer was recently featured on a local TV show My Carolina Today. Be sure to watch, hit the LIKE button! Featured On Local TV Show

Jennifer Varner, CEO of will be interviewed on North Carolina's local NBC news channel at 12:00 est. She will be speaking about her company We will post a link to the video on our blog once it airs! This is the first time Jennifer has done TV. We are really excited about this opportunity and are very thankful to for the opportunity!

Sunday, August 7, 2011

Safety Saturday at

Made changes to your site this past week..Back it up!

Get an external hard drive and back up your files to that as well

Change that password-make is difficult

Report any strange emails or happenings to your host

Friday, August 5, 2011

Have you Found on Facebook?

Be sure to befriend on facebook. We love helping to support and promote our clients site and can do so via Facebook!

Have a safe and fun weekend!

Wednesday, August 3, 2011

Want to Help Build Ecommerce Businesses for Sale?

Pure-Ecommerce is hiring for project managers to help build our turnkey businesses for sale. For more information contact

Friday, July 29, 2011

Dr.Hauschka Triples Web Store Sales Within One Year with Azox

Dr.Hauschka, one of the world's most trusted natural skin care brands for over 40 years has been distributed in over 30 countries and used by major celebrities. As a leader in natural cosmetics they needed to find ways to reach a broader audience and market their products to consumers.

Read the case study
and learn how Azox B2C e-commerce solution was able to help Dr.Hauschka triple their web store sales within one year and provide the flexibility to dynamically interface their website with Microsoft Dynamics GP, allowing for a more streamlined business processes between their front and back office.

It's Friday.... That Means BackUp Your Site!

Every Friday I like to send out a reminder to back up your site...Any work you did throughout the week to your website business is backed up and saved to your hard drvie.

Also, if you ever receive any suspicious emails, etc please let us know. If anyone emails you asking for vendors names, or sends multiple emails from different email addresses let your host and myself know! they could be trying to get your email address and add it to spam sites.

Be sure to also take some today to update me as to where you are in the Elearning Library. Have you logged in yet? Is the information useful? I would love your feedback!

Saturday, July 23, 2011

Have you Backed Up Your Site?

This week I had a client sneak into her design files and accidentally delete her ENTIRE site... In the 5 years I have been in business this has never happened. We were able to COMPLETELY restore her site because we had a back up.

Remember to ALWAYS backup your site to your hard drive. There is a tutorial on your hosting site. It only takes 5 minutes! Do it today.

Wednesday, July 20, 2011

Are you preparing for the holidays?

Holiday shopping begins in less then a month. Make sure your ready. Set up a Holiday shopping consult with

Tuesday, July 19, 2011

Think of one way to improve your customer service.

What can your website business offer from a customer service standpoint that is different then others. How can you get that message accross on your website?

Has Google search peaked?

The launch of Google+ has been reported as another attempt to grab a share of the social market and create another platform for its AdWords business. Whether or not it is successful is for another debate, I'm more interested in the reason for its launch.

With Facebook growing to 750m accounts and a newly announced partnership with Skype, any attempt to launch a competitor is a bold, bold move. I wonder whether it's because they don't see their long-term future in search?

Does Google see the web, and search with it, moving away from search engines? In fact, is it already moving this way? If they were standalone search engines, YouTube would be the second biggest in the world, with Facebook in third and also Amazon and eBay featuring in the top ten. Admittedly this highlights how Bing, Yahoo et al have failed to make a dent into Google’s dominance, however it also illustrates how people are visiting a circle of trusted sites and using them as their search engines.

So does this mean the web is getting smaller? We’re using YouTube to search for videos, Amazon for products and its Kindle for books, eBay for auctions, Facebook to search for people and even brands.  Has Google been marginalised as a website that provides answers to broad questions? And what does this mean for start up websites? How do they break into this group of trusted websites? Is niche, specific ecommerce or truly innovative unique websites the way forward?

Monday, July 18, 2011

Take a few minutes today to organize your week.

Create a list of what you will accomplish each day up to Friday. Be sure to include both marketing and seo tasks. This is a GREAT time to focus on improving seo terms for the holiday shopping season.

Friday, July 15, 2011 Encourage You To Back Up Your Site

Did you make any changes to your website this week? If you did be sure to back up your site to your hard drive! Security is key when running a website business. It only takes 5 minutes and we are HAPPY to help!

Thursday, July 14, 2011

Recieve Our New Cost Savings of Integrated E-Commerce White Paper Free

Learn how connecting your back-office accounting, inventory and ordering system with your front end e-commerce website can lead to greater cost savings. Learn more about the advantages an integrated approach has over a non-integrated one and of how it can free up valuable resources for your organization. Click here to receive your copy.

Wednesday, July 13, 2011 Has a Question for You

What is THE most important one way link you can have for your website business? If you don't KNOW the answer to this question you need to email me for the answer!

Monday, July 11, 2011 Encourage Your to Plan Your Week

Take time today to write up a plan for the week. Layout goals for each day. Make sure your goals include seo work, article writing as well as adding new product and doing something to improve your website business.

We are back from vacation! Please be patient as we get to your emails. I hope all of you had a great forth of July.

Friday, July 8, 2011

It’s Safety Ecommerce Day at

It’s Friday! Remember to

1) Download a copy of your website to your hard drive
2) Change your passwords on your email and to the back end of your site. ( only do this is we are

DONE working on your design and matching items)

Thursday, July 7, 2011 Needs Your Feedback

What would you like to see included in the new Elearning Library?

We want to hear from you! Let us know your thoughts.

Wednesday, July 6, 2011

Have You Checked Out the New Elearning Library yet?

Be sure to log in and try the new Elearning Library.

Remember your consulting steps are included in there as well as directions on how to complete that particular step!

Want to be interviewed and featured on our Blog and Facebook?

Remember we are accepting clients to be featured on our blog spot and facebook.

Email me directly if you would like to be included. This is free marketing for your website business.

Monday, July 4, 2011 Vacation Hours wishes you a happy and safe 4th of July. Our offices will be closed this week but Brittany, Jen R, and Noel are checking emails and are here to help with any issues.

Happy 4th of July!

Friday, July 1, 2011

Microsoft Dynamics GP E-Commerce and E-Payment Webinars

Learn how to get more out of your Microsoft Dynamics GP solution by integrating your online webstore to dynamically manage inventory, prices, customers, and invoices between your ERP and your e-commerce website. Reserve your place and attend this informative webinar here.

Interested in connecting credit card processing with your accounting solution and speeding up the reconciliation process. Learn how to manage and process credit card transactions in Microsoft Dynamics GP by reserving your place here.

Title Did you Back Up Your Site This Week?

BE SURE to back up your site to the hard drive.Then click on the file and make sure it's there! Also, don't forget to back end the hard drive of your OWN computer.

Better SAFE then SORRY!

Tuesday, June 28, 2011

Be On The LookOut!!!! New Documents Going Into the Elearning Library

This week will be offering 2 additional learning materials via the Elearning Library.

Be sure to check out the Marketing Step and the SEO step. We will be entering

-All About Blogging
-Expander SEO Efforts

If you STILL don't have access to the Elearning Library please contact Brit at is closed next week for the 4th of July Holiday. There will be no consults or email consults next week. Be sure to set up any needed consults for this week!

Sunday, June 26, 2011

Time for a consult...WITH YOURSELF

Take time each Monday morning to meet with yourself and create a list of goals or tasks for the week that you would like to apply to your website business The list should include:

-a schedule of what will get done and when
-a list of seo tasks to complete for the week
-10 new products you hope to load this week
-facebook/twitter schedule

Organize your week...write out what NEEDS to get done. Running an website business can be overwhelming. There is so much to complete and when you get overwhelmed you can shut down. Staying organized and on task will help you feel very accomplished at the end of the week.


I take a piece of paper and write out the days of the week. I then write under each day what I need to do. Then as the days pass I cross the tasks off my list.

For Example:


Check PPC Ads
10 one way links
Start Article
Facebook Post
Twitter Post
Blog Post

Have a great week...and as always if you need anything contact for help! is closed next week for the 4th of July Holiday. There will be no consults or email consults next week. Be sure to set up any needed consults for this week!

Friday, June 24, 2011

Check Out Our Industry Pages

View our industry pages and learn how Azox provides leading industries in Retail, Distribution, Automotive, Food and Beverage and Non-Profit with solutions that meet their complex business needs and more. View case studies, product videos and see some of the organizations Azox works with.

Wednesday, June 22, 2011

ELearning Library Passwords Have Been Issued

Yesterday, Brittany issued the Elearning Library passwords. If you didn't receive yours please email and she will send out to you today!

We would love any feedback you have about our new system. We are really excited about being able to offer this very unique learning system to our clients. Each week we will be adding additional learning material. On Friday we will be adding a tutorial on Blogging! Be sure to check it out.

Tuesday, June 21, 2011

I came across a couple of great resources for you....

National Association of Women Business Owners

This site offers some valuable information, tips, and resources!

Women Grow Business Blog

This is very interesting blog..You can post comments on the blog posts-good for seo!

Friday, June 17, 2011

Elearning Library Update

We have been having technical difficulty with our log in system for the Elearning Library. We should have it worked out by Monday and Brit will contact you with your password.

Everyone have a safe weekend. And to all those Dad's running internet businesses Happy Father's Day!

Wednesday, June 15, 2011

Expanded SEO Efforts..Email for your Next Consult

Do you feel like you have been hitting your seo efforts hard and your now ready to take it to the next level. Be sure to email Jeff at to recommend part 3 of the seo step! Learn some new and expanded efforts to assist in expanding your search engine optimization.

Tuesday, June 14, 2011

Putting It All Together

Be sure to log into the Elearning Library and go to the SEO course. Check Out Putting It All Tother. This simple business organizational tool will help you organize your weekly SEO schedule.

Monday, June 13, 2011 Is Now Offering Short Stack Facebook Web Design

So many of you have been requesting the ability to have customers shop off of your facebook. Pure-Ecommerce recognizes this new important trend in social media. We now have the ability to create these unique interactive facebook pages for you! recently had it's facebook page redone... Check it out online at!/pages/Pure-Ecommerce/151056601629813?sk=app_210116375691911. Please LIke Us!

If you have interest in developing one of these pages for your Internet business please contact us at! Introduces ShortStack Facebook Page Design

Friday, June 10, 2011

New Whitepaper on Credit Card Processing Available

Request our free white paper and learn more about credit card processing and the different entities that are involved when a credit card payment is processed. This white paper also showcases how Azox can help fill the void by providing a solution for credit card processing in Microsoft Dynamics GP.

Additionally, this article will also educate the reader on PCI compliance standards and how maintaining a secure environment is essential in helping prevent cardholder data from being compromised. Request a free copy of the white paper here and it will be emailed to you.

Security for Your Internet Business

Be sure to be:

backing up your site daily
change your password form time to time
make your password difficult with letters/numbers/caps/and lowercase
don't fill orders that are large without verifying with the customer
if you are suspicious of any order CALL the customer first before filling
make sure you run batch reports and verify that you have received the funds prior to sending your order over

For more tips be sure to contact for helpful hints on keeping your internet business secure.

Wednesday, June 8, 2011

What Should Your Social Media Schedule Look Like?

Are you tweeting 2-3 times per day?

Are you on facebook each day?

Are you blogging daily?

Are you getting atleast one article done per week.

If your not then I guess the questions is why not?

These are critical to your seo and marketing success!

Get on it!

Monday, June 6, 2011


It's critical that you back up your site once a week or after any major change to your site. You want to save it to your hard drive of your computer. You would not want to loose your entire Internet business. Check out the support desk for directions. This simple task takes only a minute!

Sunday, June 5, 2011

McDonald's interactive billboard campaign

McDonald's isn't the first name on my lips when I think about innovative digital campaigns. However their creative ad agency DDB has come up trumps for them with an interactive billboard that enables passers by to play a game controlled by their smart phone and without downloading an app. Winners get a McDonald's voucher.

Full story and video on The Next Web.

It turns out that this isn't the first time McDonald's has gone creative with a traditional billboard, with this one launched in 2010:

Customer engagement, advertising and innovation all in one campaign - you have to take your hat off to them.

Wednesday, June 1, 2011 wants to interview you for our facebook, twitter,and blog.

YESS!!!! wants to interview you for our facebook, twitter,and blog.

Contact me directly for more information.

This is an excellent opportunity for some strong one way links and some free marketing!

Tuesday, May 31, 2011

Treating customers like they're your girlfriend (or boyfriend)

Closing the stable door after the horse has bolted is not a phrase you want associated with your marketing strategy but it came to mind today after receiving an e-mail. I had allowed a subscription to an online content provider to end without renewing and although I had used the service, there were few reasons for me to renew immediately. It was then that the horse bolted.

In the week since my subscription ended, I received three e-mails reminding me about renewing and then a further three e-mails about the quality of content on the site and why I should come back. All very efficient except I hadn't received any such e-mails over the previous 12 months.

I was subscribed to the newsletter, so would have weekly updates, however I received nothing to remind me about why I was subscribed - nothing targeted and no reminders about why I'm paying money for their service.

I actually felt like my ex-girlfriend was reminding me about how great we were together. If only she had put the effort into the relationship, maybe we would never have split up.

In reality that's not a bad analogy because we are in a relationship with our customers, particularly for subscription and direct marketers. Ignore them and they'll leave, show them too much love and they'll feel smothered and leave. It's about finding a balance and reminding them why you're together and what you offer each other without forgetting your anniversary.

And needless to say that the old saying 'treat them mean, keep them keen, doesn't apply here. has finished our new elearning library.

In addition to our consulting process you will now receive access to our library filled with additional ecommerce learning materials.

Please email Brittany to receive your log in and pass word.

Monday, May 30, 2011

Hope your having a safe and wonderful holiday! is not open today but we are checking emails throughout the day. For any emergency needs please call our 800 number.

Thursday, May 26, 2011

Batch Processing in Microsoft Dynamics GP

We would like to thank Rose Business Solutions for putting together an educational video that goes over how to quickly create and process credit card payments for a group of batch documents in Microsoft Dynamics GP using Azox Credit Card Extension. Check out the video below.

Sunday, May 22, 2011

5 reasons why Amazon's Kindle books outsell print by 2 to 1

Amazon released further stats this week to underline the success of its Kindle adoption with the headline news that its site is outselling print copies by more than 2 to 1. The site now sells 242 Kindle books for every 100 print books sold.

According to Jeff Bezos, Amazon's CEO, they "never imagined it would happen this quickly." So what has led to this juggernaut of adoption? Here are five reasons to help explain how they did it.

1. The aggressive Christmas campaign

Launched in the UK in August 2010 to much fanfare, Amazon backed the Kindle aggressively. It reserved the prime advertising slot on the homepage to promote its availability and price, as it had done with previous success on its .com site. 

Direct emails promoted Kindle editions and their immediate availability against print, searches produced Kindle editions next to print - both in the drop-down search box and on the results page. Amazon was committed to making the Kindle its number one selling gadget and format and this top-down backing resulted in success from these integrated campaigns. 

Availability is also an important factor that encouraged Christmas sales. If the weather behaves itself, December is the traditional month for media stories about the shortage of that year's top-selling presents. The Nintendo Wii, Sony's PlayStation 3, Nintendo DS and others have all been blighted by speed of production and distribution issues. While the Kindle wasn't immune to this, it managed to handle the volume of sales in a more efficient manner.

2. Clever advertising

Amazon's UK launch was backed with the company's first television campaign. This featured a couple sitting on a beach, positioning the Kindle not only as your ideal travel companion but firmly against the iPad and other mobile devices. Its E Ink screen enables you to read in direct sunlight, something the iPad can't compete with. 

3. In-device purchasing

The Kindle's easy in-device purchasing with one-click checkout has pushed sales much in the same way that Apple grew its app sales. It's just as easy to buy your books through the Kindle as it is on Amazon's website - and importantly, personalistion and upselling make it just as tempting. 

4. The Kindle App

Even if you don't own a Kindle, you can buy Kindle editions from its app. Enabling and encouraging iPad as well as laptop, netbook and PC users to buy and read Kindle editions meant sales weren't restricted to Kindle reader owners.  

5. Cheap pricing of Kindle books

With Amazon pushing the Kindle as the number one selling present for Christmas 2010, many publishers took advantage by dropping prices. Amazon also took a loss on many titles by increasing the consumer discount, making many book purchases an easy decision. This stimulated sales and encouraged consumer migration from print. 

Despite many Kindle editions now being more expensive than the paperback version, the convenience of in-device purchasing, and its convenient masking of print price, means that many consumers have found it difficult to go back to print. This is Amazon's real achievement.