We wanted to alert you a mass message went out to many sites yesterday alerting websites that the Google spiders were "not able to crawl your site". Here is the message we received:
"Googlebot can't access your site.
Over the last 24 hours, Googlebot encountered 33 errors while attempting to access your robots.txt. To ensure that we didn't crawl any pages listed in that file, we postponed our crawl. Your site's overall robots.txt error rate is 100.0%."
According to Matt Cutts this message is nothing to worry about it is an "issue" on their end at Google. Please see his full email below.
Message from Matt Cutts at Google:
"Hey everyone, please don't worry about this message at this point. Enough people are getting this message that I suspect it's an issue on our end.
I've got an email out to our webmaster tools team, and we'll figure out what's going on."
Thanks, Matt Cutts
We hope this will help to further clarify this message to you. If we have any other updates we will share those with you.
We’ve said it until we’re blue in the face. Content is king. But, your content must be a benevolent ruler, not a dictator! In other words, are you engaging your reader? Are you answering questions? Are you entertaining? Providing food for thought? Or are you just constantly “selling” and talking “at” the consumer rather than talking “with” them?
Consumers today are looking for relationships. They don’t want the same old sales spiel. They want to know why they should buy from you. After all, there’s a lot of competition out there. Odds are, someone can beat you on price, but consumers aren’t always looking for the lowest price. They’re looking for who impresses them the most. People want to buy from people. Personalize your content. Tell stories. Be creative. How can you stand out from the crowd? What would you want to hear if you were the consumer? Can you make their life easier? Can you solve a problem? Be real. Show that you’re an individual who cares. Prove you want to be the solution and that you’ll stand behind your product.
Newsjacking , according to David Meerman Scott, is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.” It’s a great way to join the conversation and get your topic out there. Riding the coattails of whatever story is hot news can increase your exposure and get you places you may not have gotten on your own.
Pay attention to what’s going on in the world. If you sell American made products, you should be tuned into ABC news who reports on this all the time. If you sell baby toys or clothing, are you following Will and Kate? The royal heir is a great way to capitalize on popular news. You get the picture. Utilize Google Alerts for keywords so you know when something new is popping up on the internet about your niche. Check out what is trending on Twitter. If popular magazines in your niche market are talking about something, you probably should be too. Just remember to put your spin on it. Establish your opinion. Have questions about the best ways to optimize your internet business? Contact us today at www.PureSearchEngineOptimization!
Taurus, one of our current customers, has a new B2C ecommerce website built on Dynamics GP. The company chose to use our multi-store feature in order to have a separately branded website that runs off the same database as their existing site.
The new website for Taurus showcases the line of Diamondback Firearms products they sell. These products include apparel, gun parts and accessories. When a user visits the website, products can be browsed by rifle parts, rifle accessories, pistol accessories and apparel. The website is very straightforward and easy to browse. Users simply select items they want to purchase to add to their shopping cart. When viewing items in the shopping cart, users are informed of available inventory so they can be certain that the products being purchased are in stock. Then, as the users proceed through checkout, they will have the option to either create a new account, or if they are a return customer, they can log in to the account they created previously.
This new website runs off the same Dynamics GP database that Taurus’ existing website uses. This is possible through use of multi-store, one of the many features available to those who use Azox ecommerce solution. This feature makes it possible to add an additional, separately branded site and is cost-effective. It is also convenient as all product information for both sites can be found and pulled from the same location. Thus, the new Taurus site is able to have its own unique URL, a custom look and all product information can be added easily using the same database as the first web store.
Diamondback Firearms was established in 2009 and is located in Cocoa, Fla. When it comes to the firearms industry, the company makes safety one of their top priorities. To view the new B2C ecommerce website for Taurus that sells Diamondback Firearms’ product line, follow this link.
To learn more about how Azox ecommerce solutions for Dynamics GP can help your business grow on the Internet, visit our website.
Meta Tags still play a big role with the search engines and we tend to take them for granted. Or, at least, we don’t tend to give them the focus we should. Remember, that Meta Titles and Meta Descriptions appear on SERPS. They have a huge impact on your marketing message. If you’re not seeing the click through rates you should, take a look at your Meta Tags. Odds are, they need improving.
Meta Keywords – they’re pretty much ignored by the search engines these days, but if you still use them, be sure they’re specific to the page they’re on. Don’t include a list of fifty keywords that cover your site as a whole. Keep it to 3-4 and be sure they’re relevant to the page they’re on.
Meta Titles – remember to keep them under 70 characters. This includes spaces and punctuation. They should be unique. No duplicates!! Think of it as a 3-4 word ad with your site name. Make your prospect want to read more about this item.
Meta Descriptions – they’re limited to 150 characters for the entire message to appear on the SERP. They should be unique as well, the search engines just don’t like duplicate information at all! This marketing message should be specific and clearly explain what this page is about.
Taking time to focus on basic SEO tasks and refreshing that content that you haven’t touched in a while will pay off. Check your analytics if you don’t believe us!
We’ve noticed recently in our SEO research that a lot of the experts are backing up what we’ve always said. Building your SEO foundation is critical. Having a social media presence is important, but if your foundation is not solid, it won’t do you much good!
The search engines are trying to return the most relevant result to the user. They’re looking for sites with content that is the most relevant to what the user is looking for. How do they determine relevancy? They examine the following:
Content – Does your content deliver the message? Does the text on the page, the titles and descriptions you’ve used reflect the keywords you represent?
Performance – The search engines like fast sites that work properly. Are your links all functioning?
Authority – This goes back to content. Is your content good enough to make people want to link to you because they see you as the expert?
User Experience – Does your site look good? Can you capture the user’s attention? Does your site make the user feel you can be trusted? Have you checked your bounce rate lately? Is it high?
So, does your site make the grade? Will the search engines like what they see when they get there? Take some time this week to go back to the basics. Look at your site with fresh eyes. Would you trust it if you were a consumer? Does it answer the questions it needs to for your keywords? Do you appear to be an expert?
Check your foundation for cracks, it will pay off to fix them!
Pinterest is the third most popular social website and is growing by leaps and bounds. There is huge value in Pinterest.
· It increases your exposure and can help drive traffic to your site.
· It actually helps build back links and helps diversify your backlink profile.
· Google likes the fresh content and social sharing.
· It’s easy to add this fresh content and new social citations for your site.
· There is potential for what you post to go viral if you’re creative and can exert some influence.
What are some best practice tips?
1. Know your audience. Just like anything else. You need to speak to them directly.
2. Create relevant boards. Be sure to theme your boards and pin images that are visually attractive. Your goal is not to sell here. It’s to inspire your audience. Your posts should reflect the values of your business though. Include DIY projects, images that inspire or invoke a mood.
3. Know what works. Study your boards. Which ones are effective? Why? Then replicate them.
4. Make it fun. Pinterest is fun. If you’re having fun with it, odds are your audience will too!
If you are using Azox Credit Card Extension on your website, when an order is placed in your web store, it is sent into the payment solution, which integrates with your Microsoft Dynamics GP back office software. From there, the credit card or bank account data is sent to a payment gateway, then to a bank payment processor, followed by the customer’s bank account and ends up at the merchant bank account. From here, it turns around and heads back to where it started. So, from the merchant’s bank account on to the customer’s bank account, then to a bank payment processor and finally back to the payment gateway again. In the end, it makes it back in your system with a notification of whether or not the payment was approved. Simple enough, right?
With payment processing, security of the cardholder’s data is a big part of this process, which is why payment gateways are a great solution. There are many gateways to choose from. Admeris, Authorize.NET, Chase Paymentech, CyberSource, Global Payments, Moneris, Paymover and Verisign are all on the list, which includes several others. Choosing between them is just a matter of finding what best fits your business.
When a payment is made, the customer’s credit card or bank information is encrypted. Azox Credit Card Extension encrypts credit card data through a process called tokenization. Tokenization technology allows credit card and account numbers to be stored by a third party, which eliminates compliance liability concerns. The third party is the payment gateway. The encrypted information is sent to the payment gateway where it remains during payment processing.
Azox Credit Card Extension is PA-DSS certified. This payment solution for Dynamics GP supports numerous payment gateways, uses tokenization technology and more. To take your ecommerce website to the next level, consider the addition of this payment solution. Contact the Azox sales team to schedule a demo. For more information on this topic, check out our latest post on the ERP Software Blog.
Do you need assistance in submitting your sitemap to Google? We are here to help you! Pure-Ecommerce added new instructions on how to submit your sitemap to Google. This document can be found in Step 5 - Supplemental Materials area of the ELearning Library.
If you have any questions about Step 5 you can submit your questions to our consultant, Lori Hanks at firstname.lastname@example.org.
The latest eSource release is here, version 3.4. This upgrade features several new functionalities, web parts and other general enhancements. Some of these are as follows:
eSource 3.4 includes the addition of guest user. This new functionality allows users to proceed through the checkout process without creating an account. All guest users will be tracked in Microsoft Dynamics GP under one identity. Guest users are only able to browse and make purchases on business-to-consumer (B2C) sites.
The filters feature has been updated in eSource 3.4. Users are now able to select multiple items under each category. For example, if filtering by color, users are now able to select multiple colors to filter by. This is the case for all attribute categories. It is also now possible to sort attribute values alphabetically to make it easier for users to browse lists with a large number of options.
Added Payment Page
eSource is now compatible with alternate payment methods, including Moneris and Authorize.NET.
Pay with Gift Cards
Gift cards can be used as a payment method as well. Gift cards may be used for partial of full payments depending on the amount that is on the card.
Other changes include:
The addition of a check box for “billing address same as shipping” on the checkout screen
Minimum order requirements for one page guest checkout
Support of aggregate pricing for one page guest checkout
Quick Track for order tracking, which allows users to enter order number and email, phone number or zip code, depending on the unique criteria setup on a site, and instantly see the status of their purchase
Happy Friday! Pure-Ecommerce wanted to remind you we are holding a Contest! Each time you vote for Jennifer Varner & Pure-Ecommerce in the StartUpNation Leading Moms in Business Competition you are entered to WIN 700 Products of YOUR choosing to be uploaded to your site FREE of charge.
2) Want to gain a greater chance of winning? Post a link on your personal Facebook page asking your friends to vote for us and tag us too! You will then be entered TWICE!
3) Want to increase your chances even MORE? You can vote EACH day! Each time you vote, email us and we will enter you over and over and over!
4) Voting concludes on April 30th and at the conclusion of the contest we will have a drawing to determine the winner! You will be entered into the drawing as many times as you have voted or posted on your Facebook page.
Just before the second quarter of this year began, Azox was able to squeeze out two more deployments to close out the first quarter. The first new site launch was for Zebco Brands. This company has chosen to implement Azox B2B and Sales Portal ecommerce sites along with our online bill pay solution. All software is fully integrated with the company’s Microsoft Dynamics GP system. The B2B site allows customers who have an account to log in, browse a catalog and make purchases. The Sales Portal site is used by internal employees. They are able to create and check accounts for customers, place orders, send out invoices and more.
Zebco Brands markets fishing tackle and outdoor gear from a wide range of brand names. They are a division of W.C. Bradley Co. They use their web store to sell their product line to other businesses for resale.
The second site launch was for National Waterproofing Supply. This company has also elected to use our B2B and Sales Portal ecommerce solutions build on Microsoft Dynamics GP. Their ecommerce site features several modules we offer including filters, related products and RMA return. The first module, filters, allows users to browse a product catalog on the ecommerce site by refining attributes, such as price, type or size. Then, when someone browsing the site selects an item, the related products module will show other similar items as assigned by the site owner. This is a great way to cross sell or upsell. Lastly, RMA is a returns management module. Using this feature makes processing returns quick and easy. National Waterproofing Supply also uses our credit card processing software and online bill pay solution.
National Waterproofing Supply distributes waterproofing, painting and concrete restoration products and accessories.