Tuesday, April 23, 2013

Back to SEO Basics! Creating a good foundation is more important than the social fluff.

We’ve noticed recently in our SEO research that a lot of the experts are backing up what we’ve always said. Building your SEO foundation is critical. Having a social media presence is important, but if your foundation is not solid, it won’t do you much good!  

The search engines are trying to return the most relevant result to the user. They’re looking for sites with content that is the most relevant to what the user is looking for. How do they determine relevancy? They examine the following:
  • Content – Does your content deliver the message? Does the text on the page, the titles and descriptions you’ve used reflect the keywords you represent?
  • Performance – The search engines like fast sites that work properly. Are your links all functioning?
  • Authority – This goes back to content. Is your content good enough to make people want to link to you because they see you as the expert?
  • User Experience – Does your site look good? Can you capture the user’s attention? Does your site make the user feel you can be trusted? Have you checked your bounce rate lately? Is it high?
So, does your site make the grade? Will the search engines like what they see when they get there? Take some time this week to go back to the basics. Look at your site with fresh eyes. Would you trust it if you were a consumer? Does it answer the questions it needs to for your keywords? Do you appear to be an expert?
Check your foundation for cracks, it will pay off to fix them!
Need some assistance in fixing the SEO "cracks" in your site's "foundation", go to http://puresearchengineoptimization.com/category_1/SEO-Services.htm to see the types of SEO Packages and SEO A La Carte Services we have to offer you!