Pinterest is the third most popular social website and is growing by leaps and bounds. There is huge value in Pinterest.
· It increases your exposure and can help drive traffic to your site.
· It actually helps build back links and helps diversify your backlink profile.
· Google likes the fresh content and social sharing.
· It’s easy to add this fresh content and new social citations for your site.
· There is potential for what you post to go viral if you’re creative and can exert some influence.
What are some best practice tips?
1. Know your audience. Just like anything else. You need to speak to them directly.
2. Create relevant boards. Be sure to theme your boards and pin images that are visually attractive. Your goal is not to sell here. It’s to inspire your audience. Your posts should reflect the values of your business though. Include DIY projects, images that inspire or invoke a mood.
3. Know what works. Study your boards. Which ones are effective? Why? Then replicate them.
4. Make it fun. Pinterest is fun. If you’re having fun with it, odds are your audience will too!
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