Thursday, April 25, 2013

Existing Customer Implements Multi-Store to Create Separate B2C Website for Different Product Line

Taurus, one of our current customers, has a new B2C ecommerce website built on Dynamics GP. The company chose to use our multi-store feature in order to have a separately branded website that runs off the same database as their existing site.

The new website for Taurus showcases the line of Diamondback Firearms products they sell. These products include apparel, gun parts and accessories. When a user visits the website, products can be browsed by rifle parts, rifle accessories, pistol accessories and apparel. The website is very straightforward and easy to browse. Users simply select items they want to purchase to add to their shopping cart. When viewing items in the shopping cart, users are informed of available inventory so they can be certain that the products being purchased are in stock. Then, as the users proceed through checkout, they will have the option to either create a new account, or if they are a return customer, they can log in to the account they created previously.

This new website runs off the same Dynamics GP database that Taurus’ existing website uses. This is possible through use of multi-store, one of the many features available to those who use Azox ecommerce solution. This feature makes it possible to add an additional, separately branded site and is cost-effective. It is also convenient as all product information for both sites can be found and pulled from the same location. Thus, the new Taurus site is able to have its own unique URL, a custom look and all product information can be added easily using the same database as the first web store.

Diamondback Firearms was established in 2009 and is located in Cocoa, Fla. When it comes to the firearms industry, the company makes safety one of their top priorities. To view the new B2C ecommerce website for Taurus that sells Diamondback Firearms’ product line, follow this link.

To learn more about how Azox ecommerce solutions for Dynamics GP can help your business grow on the Internet, visit our website.