Friday, May 24, 2013

Google Releases the Penguin 2.0 Webspam Algorithm

Pure-Ecommerce would like to inform our clients on the recent roll out of the Google Penguin 2.0 Webspam Algorithm.

Matt Cutts with Google announced on May 22nd. The next generation of the Penguin webspam algorithm referred to by the Google team as Penguin 2.0 will affect about 2.3% of English-U.S. queries which will be noticed by the regular user. The scope of the latest version Penguin does vary by language which will impact languages with more webspam.

At Pure-Ecommerce, we believe now is the time to be vigilant and monitor the next couple of weeks what is being said about this update, plus watch the analytics on your site. This update is supposed to only affect about 2.3% or less of sites and is aimed at those who practice Black Hat SEO and Link Spam. 

We would suggest that you continue to focus your SEO efforts on creating great content, as well as, enhancing the user’s experience on your site. As long as you are practicing the White Hat SEO policy we teach at Pure-Ecommerce, everything should be fine.

To read the complete release by Matt Cutts, go to