Black Friday, Cyber Monday Online Sales Up!

The holiday shopping season is officially upon us, and did it ever start with a bang this year. comScore reported that e-commerce spending jumped 26 percent on Black Friday, the day after Thanksgiving, compared with last year's Black Friday. Online retailers offered deep discounts and promotions to rake in $816 million for one day, up from $648 million last year. More than 50 million Americans reportedly visited online retail sites on Black Friday, up 25 percent from a year ago according to comScore.

Not only were Black Friday sales up, but Cyber Monday sales were up significantly over last year at 33 percent higher. More and more shoppers are turning towards online stores, due to convenience and ability to compare numerous sites effortlessly to find the cheapest price.

Enjoy some comic relief with our video that pokes fun at Black Friday and its pitfalls like long lines, angry people and getting up early. See why it's a good idea for retailers to offer their customers an online shopping alternative to avoid the mess of shopping on Black Friday and simultaneously expand their sales channels and reach more customers. View our Black Friday video by clicking the image below.

New Addition to the Elearning Library at Pure-Ecommerce.com

We just added a new document titled - "7 Marketing Tips to Market Your Products".

 

This great information is located in Step 7 of the Elearning Library.

 

Be sure to read through these important marketing tips and apply to your website!

Ebuyer.com's Cyber Monday turns to into a Black Monday

Today is known as Cyber Monday, the first Monday after Thanksgiving, and a day in which e-tailors offer discounts and promotions to persuade people to shop online. Ebuyer.com had lined up a day of £1 deals, which included laptops, however with the site going down for several hours, their day didn't turn out quite as they had hoped.

The Register sums up their lack of planning, with a failure to manage their load in advance of the promotion:

Ebuyer failed to shore up its web systems ahead of the customer rush and the site was offline for several hours even before the offers officially opened at 11am today.

One mistake many marketing teams make is not to inform developers, or the web team about forthcoming campaigns that may (they hope) increase traffic to the site in peaks over a short period of time. I know because I've been there myself.

It's difficult to believe that a site as large and experienced as ebuyer would have these problems. However a quick look around the (now online) site suggests that load management isn't the only schoolboy error with their site.

I took a look at their Christmas promotions page, which details the campaign as follows:

The out-of-date copy suggests lack of attention to detail, but this isn't my primary bugbear. The following is a screenshot from the home page of this promotion. 

I was interested in what the Most Wanted section of the site included, so I clicked it and got to this page:

It's exactly the same. I thought I was waiting for the page to load, given their earlier problems, but no, it was the same page but the content that had changed was below the fold. A few scrolls down the page and I get to the Most Wanted content. It's just a really poorly thought through design. 

One might say that today became something of a Black Monday for ebuyer... 

New Video in the Elearning Library

Be sure to check out the new Word Press Video in the Elearning Library! It will walk you through how to use and show you the features of the Word Press Blog.

 

Happy Thanksgiving!

NEWS from Pure-Ecommerce

Black Friday and Cyber Monday are just around the corner. Be sure to read through the Cyber Monday tips in the Elearning Library. Also, this would be a great week to start your  PPC ads. If you need your ads reviewed please email us today with your log in.

Also, with Cyber Monday fast approaching this would be a good week to prepare and send a newsletter letting customs know of special offerings for MONDAY. Resend the newsletter again on Sunday evening!

Make sure you have run test orders on your part and via paypal and everthing is in good working order.

We will be closed Wednesday through Friday for Thanksgiving but will be checking emails for any sort of urgent issues. Also feel free to contact us directly at 919-649-3147.

Photos from GPUG Summit 2011

We had a great time seeing you at the GPUG event at Caesar's Palace. We are glad to have seen so many great partners and customers attend the GPUG Summit this past week. Click below to view our photo album from the event.

Pure-Ecommerce is offering DISCOUNTED photo load services up to November 24th!

This is a great time to add great new products to your site for the  holiday shopping season and to take your site into the New Year! Pure-Ecommerce is offering you DISCOUNTED photo load services.

Take advantage of these lower prices - HURRY offer ends November 24th!

• 300 products $300.00
• 500 products $385.00

 

Book NOW-Only spots open for 5 clients.

Pure-Ecommerce.com has an Important Announcement

1) We have added a NEW part 2/3 SEO to the Elearning library..It's VERY imformative. Please check it out!

2) Don't forget to watch the video on adding and using Google plus to your site, as well as, the newsletter marketing video.

3) This week we will be introducing a video on how to use the Word Press Blog.

DON'T FORGET: Cyber Monday is around the corner...Be ready! This would be an EXCELLENT weekend to budget for some PPC ads!

Pure-Ecommerce.com Introduces Two New Videos

Pure-Ecommerce is excited to share with you these very informatitve videos to enhance your ecommerce business! The two videos are located in Step 7 of the ELearning Library. They are titled "Newsletter Video" and "Google Plus". Happy learning!

Visit Azox at GPUG Summit 2011 in Las Vegas

Azox will be at GPUG Summit 2011 in Caesars Palace in Vegas from November 7 – 11. Visit us at Rock-N-Rave Booth #516, where members of our team will be exhibiting. Giuseppe Ianni of Azox is also scheduled to deliver a session on best practices for payment processing online and within Dynamics GP. Join his hosted session on Thursday, November 11th at 8:00 a.m. in Room Forum 13 and learn:

• How to apply payments to SOP orders/invoices in Dynamics GP
• How PCI compliance standards affect merchants and those accepting payments online
• How to accept payment transactions across multiple sales channels, call centers and e-commerce stores
• Importance of using PA-DSS payment processing solutions and tokenization

If you are attending Summit 2011 we are offering a special promotion for attendees. Azox software will be 20% off until December 16, 2011 for GPUG 2011 attendees.

Also, don't forget that Rock-N-Rave will be throwing a party on November 9th at 7:00 p.m. There will be a DJ, Karaoke, Elvis, Showgirls and a magician. Stop by the Rock-N-Rave Booth #516 and pick up your party invite.

Exciting News From Pure-Ecommerce.com-Mark Your Calendars!

Be sure to mark your calendars for the following important DATES.

Pure-Ecommerce.com will be releasing a series of videos and tutorials into our Elearning Library! The first two videos in the series will be released November 8th and the second on November 11th - Mark your calendar!

 

Be sure to mark these dates and log into the Elearning library on these days to review the videos. These videos are for Pure-Ecommerce.com clients only. Lucky You!

 

Monday November 8th

The release of our first two Pure-Ecommerce videos which will focus on:

1) How To Use Google Plus to Benefit Your Business

This video will introduce the basics on how to use, set up and benefit from Google Plus.

2) How To Maximize Your Success with Newsletter Marketing

 

This video will go over how to write effective newsletters and some basic facts and information on newsletter marketing.

 

Monday, November 11th

Word Press Blog Tutorial Video: How to Use, Navigate, and Benefit from Your Word Press Blog.

• What to blog about
• How to navigate the dashboard
• How to get the most our of tagging, your categories, and SEO

Subscribe to Pure-Ecommerce You Tube Channel TODAY!

Be SURE to subscribe to the Pure-Ecommerce new You Tube Channel! We will be presenting tips and lessons on running your ecommerce business.

 

http://www.youtube.com/user/MyPureEcommerce

IMPORTANT: Subscribe to You Tube!

With the recent Panda updates from Google I highly recommend everyone open up a You Tube Channel and do some video marketing for their site.

 

For more information or questions please email me back at pureecommerce@gmail.com. 

 

In the mean time PLEASE subscribe to our CLIENT Pure-Ecommerce you Tube Channel Below.

http://www.youtube.com/user/pureecommerce

Azox Launches New Mobile Store for PRO Sports Club

With mobile sales increasing, and expected to reach $119 billion in 2015, more companies are looking toward mobile as the next big sales channel. Azox is pleased to have launched a new mobile optimized e-commerce site for PRO Sports Club’s 20/20 LifeStyles weight management program. PRO Sports Clubs 20/20 BeWell mobile store allows registered users to purchase health oriented products that help them live healthier lives in accordance with their weight loss programs. The branding of the site is completely revamped and browsing is made simpler, with easier navigation that is more intuitive for mobile users. The mobile site offers the same integrated functionality to Microsoft Dynamics GP as a standard website, even allowing coupon codes to be applied at checkout. Whether someone is browsing on an iPhone, iPad, Android device, Blackberry or a Windows Phone, the mobile site will display in a way that makes shopping more friendly for mobile users.