Next week Azox is hosting three webinars, as we do each month. There will be one webinar to highlight each of our products. The first will be an overview of our ecommerce solution for Microsoft Dynamics. That webinar is followed by one that highlights our payment processing solution for Microsoft Dynamics and the third covers our Online Bill Pay solution, which is also built for Microsoft Dynamics. Follow the links provided below to register for these online events.
Integrated E-Commerce for Microsoft Dynamics GP
Tuesday, September 17, 2013
1:00 – 1:30 p.m. EST
Azox ecommerce solution provides businesses with a tool that allows them to sell their products online. This solution integrates seamlessly with Microsoft Dynamics GP. During this webinar, attendees will see how they can provide customers with real time inventory and pricing information, shipping cost before an order is placed and more. They will also be shown various features available with an ecommerce web store from Azox including advanced search capabilities like filters, which help refine results, WSYWIG editor with drag-and-drop web parts, one-page guest checkout and more. Join us for this webinar to see a live version of our ecommerce solution.
Secure Credit Card Processing in Microsoft Dynamics GP
Wednesday, September 18, 2013
1:00 – 1:30 p.m. EST
Azox Credit Card Extension is a solution that allows you to process payments securely in Microsoft Dynamics GP. This solution provides the ability to accept payment via credit card, ACH or credit memo. You are also able to pre-authorize, post-authorize, sale, void and credit payments. Azox Credit Card Extension is PA-DSS Certified and keeps sensitive data offsite through the use of tokenization. Further, by implementing this solution you will be able to store multiple credit card and ACH accounts for each customer. To see this solution in action, join us for this webinar.
Advantages of Online Bill Pay for Microsoft Dynamics GP
Wednesday, September 18, 2013
2:00 – 2:30 p.m. EST
This solution from Azox allows you to provide your customers with a secure portal that they can log in to and monitor their invoices. This solution not only provides your customers with convenience, but it allows you to collect payments faster. Once logged in to the secure portal, customers will be able to view, print and pay invoices. Customer payments are acknowledged and recognized real time. To learn more about the benefits of adding online bill pay to your ecommerce website, join us for this webinar.
For more information about Azox, visit our website.
Showing posts with label ecommerce solution. Show all posts
Showing posts with label ecommerce solution. Show all posts
Wednesday, September 11, 2013
Wednesday, July 31, 2013
Which Resources Drive the Most Traffic to Your E-Commerce Website?
With all the resources available to draw traffic to an ecommerce website, it is hard to determine where to put the most effort. The obvious answer is to choose the resources that result in the most website traffic and that have high conversion rates, but, which resources are those?
Monetate did some research and provided data about where ecommerce traffic comes from and how it is converted. The data was gathered during the first quarter of 2013. The full report can be downloaded here.
When it comes to direct ecommerce traffic, the report states that:
• 31.43% landed on an ecommerce website from a search engine
• 2.82% from an email and
• 1.55% from social media.
When this information is compared to the first quarter of 2012, note that traffic from email has decreased from 3.72% in 2012 and so has social media traffic, which was 2.36% in 2012.
This does not mean that social media is irrelevant for ecommerce. While social media may not bring a lot of traffic to a website, it still drives purchase decisions. Research from Google showed that instead of being a last interaction, social media often acts as an assist in the purchase decisions. Consumers often use social media in the early phases of the decision making process. With that said, focus on driving traffic using search engine marketing and use other marketing strategies to entice consumers across social media and with email.
Other statistics in relation to traffic and conversion rates were also included in the report form Monetate. When it came to conversion rates:
• email came in first with 3.19%
• followed by search at 1.95% and
• social media at 0.71%.
Looking at the same sources, the add-to-cart rates were as follows:
• 10.51% from when coming from email
• 6.81% from search and
• 3.24% from social.
And finally, average order value from each source was as follows:
• $96.32 when coming from search
• $83.72 from email and
• $72.31 from social.
Simply having an ecommerce website is not enough. With all the inbound marketing strategies available, and many of them for free, it is important to figure out what works for your business in order to consistently drive website traffic and sales.
Monetate did some research and provided data about where ecommerce traffic comes from and how it is converted. The data was gathered during the first quarter of 2013. The full report can be downloaded here.
When it comes to direct ecommerce traffic, the report states that:
• 31.43% landed on an ecommerce website from a search engine
• 2.82% from an email and
• 1.55% from social media.
When this information is compared to the first quarter of 2012, note that traffic from email has decreased from 3.72% in 2012 and so has social media traffic, which was 2.36% in 2012.
This does not mean that social media is irrelevant for ecommerce. While social media may not bring a lot of traffic to a website, it still drives purchase decisions. Research from Google showed that instead of being a last interaction, social media often acts as an assist in the purchase decisions. Consumers often use social media in the early phases of the decision making process. With that said, focus on driving traffic using search engine marketing and use other marketing strategies to entice consumers across social media and with email.
Other statistics in relation to traffic and conversion rates were also included in the report form Monetate. When it came to conversion rates:
• email came in first with 3.19%
• followed by search at 1.95% and
• social media at 0.71%.
Looking at the same sources, the add-to-cart rates were as follows:
• 10.51% from when coming from email
• 6.81% from search and
• 3.24% from social.
And finally, average order value from each source was as follows:
• $96.32 when coming from search
• $83.72 from email and
• $72.31 from social.
Simply having an ecommerce website is not enough. With all the inbound marketing strategies available, and many of them for free, it is important to figure out what works for your business in order to consistently drive website traffic and sales.
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