Understand fully the expectations of Chinese consumers

Understand fully the expectations of Chinese consumers 

To succeed in the Chinese market in e-commerce and traditional channels, it is necessary to fully understand the expectations of Chinese consumers. ONline Shopper
The Chinese consumer is very demanding and wants to choose the best deal, we must always remain vigilant and offer the best deal at the best price. It is very important to treat the presentation of these products do not scare these buyers. Chinese consume each period, we must set up large operations in those special moments, celebrations of the Moon, Chinese New Year Festival Dragon or national holiday.
Understand local payment habits


The success of an e-commerce in China is mainly due to the inclusion of local habits. There is no e-commerce in China in the same way as in Europe, we can compare different approaches in terms of design to notice. Specific considerations in China points: It immaturity of Web browsers (Internet Explorer 6 compatibility) -Payment methods China (Alipay, Tenpay. Etc.) -The importance of cash on delivery, - Integration with local social networks (Sina Weibo, Kaixin, etc..) - Optimization of the tunnel control (including the lack of billing address but a printed invoice legal obligation).

Have a logistics foolproof 

That growth in China continues to grow, the requirements of e-commerce to improve. But the logistics remains a major challenge for actors of e-commerce in China. logistics In just five years, the market for e-commerce in China has grown by over 90% per year, from about 750 million in 2004 to more than $ 32 billion in 2009.

more information http://ecommerce-china.blogspot.fr/2013/07/where-can-you-buy-organic-food-online.html

In 2014, experts believe that the Chinese market for e-commerce will reach a value of $ 175 billion. However, success in this rapidly growing market is not acquired.
Logistics is a big challenge players in the world of e-commerce try to improve in order to reach more customers, particularly those living in larger, more distant geographical areas, while continuing to improve the quality their offers. Compared to the exponential growth of e-commerce in China, the growth of express home delivery is lagging behind, this is the perfect example of a logistics still in pain and it raises concerns about how the logistics is processed by the players in this market while sales volumes are constantly increasing.

http://ecommerce-china.blogspot.com/2013/08/grocery-shopping-in-asia.html

The Culture of the Discount in China If Chinese consumers will consume on the internet is to have discounts. Internet = cheap in China. The vast majority of the population remains very sensitive to bargains and sites that work best usually offer quality products with bargain prices. The vast majority of products sold on the Chinese internet are discount.
Conclusion If we try to summarize in a few lines, we can say that to succeed in the world of e-commerce in China, you must: - Firstly adapt to China (website in Chinese, and Chinese internet use ...) - Can understand the needs of these new buyers - Have a foolproof logistics to deliver fast and as far as possible, - And attract traffic to generate sales.

Where can you buy organic Food online in China

Where can you buy organic Food online in China

I receive many questions from visitors on the availability of organic food in China. The answer is complicated and it all boils down to what the ultimate philosophy of the visitor is on the food "organic" and their confidence level.

The milk 

New food scandals seem to be a weekly event - the most famous of them was contaminated with melamine and infant formula milk.

Global sales of farm chemicals

 hit $45 billion in 2009 and are expected to reach $52 billion in 2014, according to the Freedonia Group, an international business research firm.

China has become one of the biggest players - as both producer and consumer. In 2009, it made more than 2 million tons of farm chemicals, exporting 800,000 tons.

 Organic (synthetic) pesticides have been widely used worldwide since the 1940s and still take the major market share. Low-toxicity - and expensive - biological pesticides account for 1 percent of sales in China.

Epermarket : The key difference between organic and inorganic foods is that organic farming does not use synthetics to produce the finished product while inorganic farming does. Examples of synthetics are chemical fertilizers and pesticides. However, this does not mean that organic farming does not use pesticides or fertilizers at all. Organic farming uses natural fertilizers and pesticides instead.

http://www.epermarket.com/product/promotion/organic-food-shanghai.aspx

Wal-Mart cheats Chinese Consumers 

But recently, Wal-Mart stores in Chongqing have been temporarily closed for the sale of meat ordinary pork as organic. The bottom line is, you can find plenty of food in China, which claims to be organic, but it can not ultimately be what you (or someone) would consider organic.

It seems incredible that farmers would shun the vegetables they send to the cities. But that is the case in Xundian where 100 hectares of greenhouses provide vegetables for Kunming, about 50 kilometers away. Farmers next door will not eat them due to health concerns. china daily

 "Chemicals and fertilizers are widely used. We have to use them to grow bigger and more beautiful vegetables to meet market demand," local farmer He Chengliang said. "But we only eat those grown in our courtyard without the use of chemicals. The variety may be limited but they are safe and healthy."

What are the most popular e-commerce websites in China?

What are the most popular e-commerce websites in China? 

The peculiarity of the Chinese Internet is that you can find everything when you want to buy online. Some sites are even specialized in specific products, such as handbags or ready to wear baby. We will now turn our attention to B2C sites most used by the Chinese and their characteristics ...

China: First country in terms of online shoppers To mention some figures for the year 2012, 220 million e-shopper there were according to marketingtochina.com  43% of Chinese Internet users.

According to the analysis, there will be 424 million of online shoppers in 2016.

With these figures, China is positioned logically in the first place countries number of users who have shopped online.

Between 2011 and 2012, the e-commerce in China has increased by 25.8%, is the fastest growing activity. Social and e-commerce systems are closely linked, in fact, more than half of users Weibo, the most popular platform of microblogging in China, say go to an e-commerce site after getting the information they needed in the Chinese social network.


 In C2C Taobao Alibaba Group reigns grandmaster !

Regarding B2C, the trend is a little different as the graph below the China Internet Watch website that lists the major sites in China in terms of market share shows.

Here below a description of the major players: B2C market share

1. Tmall (44.1% market share) 

Established in April 2008, Tmall belongs to Alibaba Group also owns Taobao and Alibaba. Tmall is the 8th most visited site in China according to Alexa ranking. We count 100 million registered users on the site. Payments are made from Alipay (Chinese equivalent of PayPal) for consumers in China, Hong Kong, Macao or Taiwan. Brands can create a personalized space to sell their product for example Nike (nike.tmall.com).

2. 360buy

JD.com (16%) 360buy can be considered a pioneer since the site was launched in July 1998. Initially focused on electronics, the website has rapidly diversified to a range of consumer items (shoes, toys, cosmetics etc..). In October 2012, the site launched internationally with an English version, 360buy announcement on its site 400 000 products can be delivered in 35 countries.

 

3. Buy.QQ.com (3.8%) 

 The company Tencent, well known in China and in the world to be at the origin of the QQ instant messaging but also the implementation WeChat also wanted to launch its e-commerce platform in October 2011. Like many of its competitors, Tencent offers items such as cosmetics, ready to wear or jewelry. The site from the beginning wanted to partner with other small e-commerce sites such as Haolemai specialized in the shoe or Yixun specializing in electronics.

Buy.QQ.com

This is a beautiful performance to stand in 3rd place by being launched in 2011.

4. Suning (3.5%) 

Suning has the distinction of being an actor with this physical stores (more than 1300 across China). Suning has decided to launch its website in order to obtain an additional source of income. The website also aims to diversify into online booking for tourism, following the trend of its 360buy competitor.

5. Amazon.cn (2.3%) Need to introduce Amazon. 

The giant U.S. e-commerce positions in 5th place in China with 2.3% market share. What is interesting is that Amazon has bought a Chinese actor (Joyo) in 2004 to 75 million dollars to enter the Chinese market. Amazon's strategy is oriented to the U.S. rather than trying to adapt to the Chinese market. The Kindle will also make an appearance in the coming days in China. http://www.amazon.cn/

6. Dangdang (1.5%)

 Dangdang 360buy can be considered as a pioneer in the Chinese e-commerce. The website was launched in 1999. The offices are located in Beijing. Dangdang has specialized in books. The website is also an IPO in November 2010. One of its main competitors is 360buy.

7. Gome (1.5%) 

As Suning, Gome is a click-and-mortar. Founded in 1987, is a specialist appliances and electronics to the general public. The company is known in China for having some organizational and financial turmoil on the part of its leaders.

8. VANCL (0.9%) 

The heart of business Vancl is ready to wear. On its website, the company only sells his own products. It could be compared to Gap or Uniqlo for example. In parallel, the company also launched the Vjia.com site that sells many brands of ready to wear. In 2011, the site wanted to go to the United States, but ultimately it does not happen.

 9. YiHaoDian.com (0.9%) 

Yihaodian was founded in 2008. This is the grocery store most famous China online. The giant Wallmart was first invested in Yihaodian in 2011, the U.S. did receive his knowledge in logistics in the Chinese company. Since 2012, Wallmart renewed investments for 51% stake in the Chinese company.
10. Others (25.5%)


From the rest of the players is very low, we can combine them into one "Other" category. In this category include companies such as 51buy, Coo8 or NewEgg.more information

 

Conclusion 

After analyzing the data, so it is clear that Tmall dominates this highly competitive market with almost 50% market share. It is therefore very difficult for other sites to stand out and gain market share, having Tmall natural choice in the minds of Chinese.

But all is not lost before, in fact here are 10 tips to succeed effectively in the field of e-commerce on the Chinese Internet.

Chinese e-commerce in 2012

 Chinese e-commerce in 2012

The CNNIC published its figures for Chinese e-commerce in 2012 and there is only one way to describe them crazy. Overall, the CNNIC said the Chinese E-commerce market has seen more than 1.2 trillion RMB ($ 190 billion) in transactions during the year. This is such a huge number that I will write all the way so that you can really feel how it is massive: 1,259,400,000,000 RMB.

Perhaps even more important, however, is that CNNIC said 242 million Chinese users bought things on the web last year. That's a lot, but in a country with over 1.3 billion people, it also belies just how much space there is for the Chinese e-commerce market to grow over the long term - especially if the Chinese economy continues to grow with it.

The most common online shopping - by far - were clothing (including shoes and hats), with 81.8 percent of e-commerce users who have purchased at least one article of clothing in line every six months. Next was daily necessities, that 31.6 percent of users bought. Third in line was computers and other digital electronic devices, bought 29.6 percent of users.

40.7 per cent of e-commerce users in China used a mobile device to navigate e-commerce sites at least once in the past half year, and these users, 53.6 percent used a printer connected to the platform mobile e-commerce application, they grazed (instead of the phone's web browser). Not surprisingly, this is a significant increase over last year. And if the numbers Alibaba are any indication, next year is likely to be even greater.

source
China Internet Network Information Center

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eCommerce China