...becoming deeper and more of a curio cabinet. Why? Because Ikea is noticing that customers no longer buy them for books.
I think I've been out-sensationalised by TechCrunch with that suggestion, although to some extent they do have a point. The data suggests that Amazon is selling more eBooks than print and so Ikea is just rolling with the times. However what 'curio' items would people keep on these thin bookshelves instead? Not CDs, clearly...
So is this just an elaborate publicity stunt designed to generate mass protest among disgruntled shoppers who want their full-size, put-it-together-yourself bookshelves back? Will Ikea announce, to much fan-fare, that due to overwhelming feedback they are to reintroduce the original sized bookshelf because there are so many customers that require shelving for their ever-growing collections of books, and in fact this demonstrates that the print book isn't dying at all?
Probably not, but it's a nice thought.
I think I've been out-sensationalised by TechCrunch with that suggestion, although to some extent they do have a point. The data suggests that Amazon is selling more eBooks than print and so Ikea is just rolling with the times. However what 'curio' items would people keep on these thin bookshelves instead? Not CDs, clearly...
So is this just an elaborate publicity stunt designed to generate mass protest among disgruntled shoppers who want their full-size, put-it-together-yourself bookshelves back? Will Ikea announce, to much fan-fare, that due to overwhelming feedback they are to reintroduce the original sized bookshelf because there are so many customers that require shelving for their ever-growing collections of books, and in fact this demonstrates that the print book isn't dying at all?
Probably not, but it's a nice thought.
