McDonald's isn't the first name on my lips when I think about innovative digital campaigns. However their creative ad agency DDB has come up trumps for them with an interactive billboard that enables passers by to play a game controlled by their smart phone and without downloading an app. Winners get a McDonald's voucher.
Full story and video on The Next Web.
It turns out that this isn't the first time McDonald's has gone creative with a traditional billboard, with this one launched in 2010:
Customer engagement, advertising and innovation all in one campaign - you have to take your hat off to them.
Full story and video on The Next Web.
It turns out that this isn't the first time McDonald's has gone creative with a traditional billboard, with this one launched in 2010:
Customer engagement, advertising and innovation all in one campaign - you have to take your hat off to them.
