SEO Tips: Anchor, Alt and Image Title Text

Anchor text is the hyperlinked text that users can click on and be redirected to other sites or pages and is rated highly in most search engine algorithms. Below is an example of the html code of an anchor tag.



Will be displayed as: Windows 7 where Windows 7 is the anchor text for the link

Tips for Using Anchor Text

1. Use descriptive text, that is short and to the point and describes the content of the linked page
2. AVOID using text like “click here”, “next page”, or “learn more”

Alt Text is an alternative text for an image designed for users that can’t display images in their browsing environment. Below is an example of this. Make sure your alt text is described properly, and also make sure not to keyword stuff. Many search engine companies like Google use image alt text as the main piece of information when trying to index and find out what a particular image is about. Read more about using alt text properly here.


Image Title Text is displayed by a browser when a cursor hovers over an image. It is primarily used so users are able to get additional information about an image. Even though it isn’t as important as alt text in SEO, it is a good idea to use image title text properly so users can know more about the images. This is especially useful when images link to other sites or pages. Make sure you properly describe the image title and design it with user click through in mind. You can see below that when a cursor hovers over the Microsoft Dynamics logo a text tool tip pop-up appears. The title code specifies what text will appear when a cursor hovers over an image. It should be noted that certain versions of Internet Explorer are known to use the alt text as well to display roll over tool tip text pop-ups.



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